http://sro.sussex.ac.uk/ http://sro.sussex.ac.uk/images/sitelogo.png http://sro.sussex.ac.uk/ Thu, 23 Nov 2023 02:36:32 +0000 Thu, 23 Nov 2023 02:36:32 +0000 en Tue, 10 Jan 2023 10:41:20 +0000 http://sro.sussex.ac.uk/id/eprint/110054/ http://sro.sussex.ac.uk/id/eprint/110054/ Mogaji, Emmanuel, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Nguyen Phong (2023) B2B Brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108. pp. 237-250. ISSN 0019-8501 Wed, 17 Nov 2021 15:49:55 +0000 http://sro.sussex.ac.uk/id/eprint/102984/ http://sro.sussex.ac.uk/id/eprint/102984/ Wang, Kai (2021) Thesis on approval behaviour. Doctoral thesis (PhD), University of Sussex. Mon, 24 May 2021 10:13:50 +0100 http://sro.sussex.ac.uk/id/eprint/99336/ http://sro.sussex.ac.uk/id/eprint/99336/ Ding, Baoyang (2021) Pharmaceutical product recall management: an empirical research based on Chinese data. Doctoral thesis (PhD), University of Sussex. Thu, 22 Oct 2020 11:59:37 +0100 http://sro.sussex.ac.uk/id/eprint/94515/ http://sro.sussex.ac.uk/id/eprint/94515/ Mukhopadhyay, Boidurjo Rick and Chatwin, Chris R (2020) The significance of Herzberg and Taylor for the gig economy of China: evaluating gigger incentives for Meituan and Ele.me. International Journal of Applied Behavioral Economics, 9 (4). pp. 1-17. ISSN 2160-9802 Mon, 02 Dec 2019 08:59:42 +0000 http://sro.sussex.ac.uk/id/eprint/88340/ http://sro.sussex.ac.uk/id/eprint/88340/ Aslam, Haris, Blome, Constantin, Roscoe, Samuel and Azhar, Tashfeen Mehmood (2020) Determining the antecedents of dynamic supply chain capabilities. Supply Chain Management. ISSN 1359-8546 Fri, 22 Nov 2019 11:30:17 +0000 http://sro.sussex.ac.uk/id/eprint/87909/ http://sro.sussex.ac.uk/id/eprint/87909/ Piehlmaier, Dominik Manuel, Warmath, Dee and Robb, Cliff (2018) The one man show: experimental evidence for the impact of joint decision-making on overconfidence. Published in: Consumer Interests Annual. 64 1-4. American Council on Consumer Interests, South Dakota. Fri, 23 Nov 2018 16:48:14 +0000 http://sro.sussex.ac.uk/id/eprint/79171/ http://sro.sussex.ac.uk/id/eprint/79171/ Keeling, Debbie, de Ruyter, Ko, Mousavi, Sahar and Laing, Angus (2019) Technology push without a patient pull: examining Digital Unengagement (DU) with online health services. European Journal of Marketing. ISSN 0309-0566 Wed, 06 Jun 2018 09:00:35 +0100 http://sro.sussex.ac.uk/id/eprint/76348/ http://sro.sussex.ac.uk/id/eprint/76348/ de Ruyter, Ko, Keeling, Debbie Isobel and Ngo, Liem Viet (2018) When nothing is what it seems: a digital marketing research agenda. Australasian Marketing Journal, 26 (3). pp. 199-203. ISSN 1441-3582 Wed, 04 Apr 2018 14:02:57 +0100 http://sro.sussex.ac.uk/id/eprint/74754/ http://sro.sussex.ac.uk/id/eprint/74754/ Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2018) Governance mechanisms and total relationship value: the interaction effect of information sharing. Journal of Business and Industrial Marketing, 33 (5). pp. 717-729. ISSN 0885-8624 Wed, 28 Mar 2018 14:00:03 +0100 http://sro.sussex.ac.uk/id/eprint/74714/ http://sro.sussex.ac.uk/id/eprint/74714/ Storey, Chris, Kocabasoglu-Hillmer, Canan, Roden, Sinéad and de Ruyter, Ko (2018) Governing embedded partner networks: certification and partner communities in the IT sector. International Journal of Operations and Production Management, 38 (9). pp. 1709-1734. ISSN 0144-3577 Fri, 05 Jan 2018 14:09:03 +0000 http://sro.sussex.ac.uk/id/eprint/72626/ http://sro.sussex.ac.uk/id/eprint/72626/ Boukis, Achilleas, Gounaris, Spiros and Lings, Ian (2017) Internal market orientation determinants of employee brand enactment. Journal of Services Marketing, 31 (7). pp. 690-703. ISSN 0887-6045 Wed, 02 Aug 2017 15:34:00 +0100 http://sro.sussex.ac.uk/id/eprint/69442/ http://sro.sussex.ac.uk/id/eprint/69442/ Wu, Ying (2017) The cause, development and outcome of word-of-mouth marketing: with particular reference to WOM volume, valence and the modeling of viral marketing. Doctoral thesis (PhD), University of Sussex. Fri, 07 Jul 2017 08:17:31 +0100 http://sro.sussex.ac.uk/id/eprint/64922/ http://sro.sussex.ac.uk/id/eprint/64922/ Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, 1st - 4th December 2013, Auckland, New Zealand. Fri, 07 Jul 2017 08:10:14 +0100 http://sro.sussex.ac.uk/id/eprint/64918/ http://sro.sussex.ac.uk/id/eprint/64918/ Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands. Thu, 20 Oct 2016 16:05:42 +0100 http://sro.sussex.ac.uk/id/eprint/64921/ http://sro.sussex.ac.uk/id/eprint/64921/ Luu, Ngoc, Ngo, Liem, Le, Hau and Bucic, Tania (2014) Does relationship strength matter? Empirical evidence from an emerging economy. In: 2015 ANZMAC main conference: agents of change, Dec 1 - Dec 3 2014, Brisbane, Australia. Thu, 20 Oct 2016 15:58:35 +0100 http://sro.sussex.ac.uk/id/eprint/64920/ http://sro.sussex.ac.uk/id/eprint/64920/ Nguyen, Huy and Luu, Ngoc (2015) Multilevel learning orientation and performance: the moderating effects of social capital. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2, Sydney, Australia. Thu, 20 Oct 2016 15:54:45 +0100 http://sro.sussex.ac.uk/id/eprint/64919/ http://sro.sussex.ac.uk/id/eprint/64919/ Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) The dark side of customer participation. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2 2015, Sydney, Australia. Thu, 20 Oct 2016 09:53:36 +0100 http://sro.sussex.ac.uk/id/eprint/60610/ http://sro.sussex.ac.uk/id/eprint/60610/ Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) What drives the creation and distribution of the relationship value “pie”? A transaction cost theory and social exchange theory approach. In: 44th EMAC Annual Conference, 24-27 May 2015, Leuven, Belgium. Tue, 30 Aug 2016 08:47:28 +0100 http://sro.sussex.ac.uk/id/eprint/63044/ http://sro.sussex.ac.uk/id/eprint/63044/ Nikolopoulos, Konstantinos, Buxton, Samantha, Khammash, Marwan and Stern, Philip (2016) Forecasting branded and generic pharmaceuticals. International Journal of Forecasting, 32 (2). pp. 344-357. ISSN 0169-2070 Mon, 09 May 2016 13:58:46 +0100 http://sro.sussex.ac.uk/id/eprint/60766/ http://sro.sussex.ac.uk/id/eprint/60766/ Johnston, Sarah (2016) ‘Won’t somebody think of the children?’ The discursive construction of ‘childhood’: marketing, expert knowledge and children’s talk. Doctoral thesis (PhD), University of Sussex. Mon, 04 Jan 2016 13:57:50 +0000 http://sro.sussex.ac.uk/id/eprint/58922/ http://sro.sussex.ac.uk/id/eprint/58922/ Tidd, Joe, Ramirez, Matias and Denicolai, Stefano (2016) Overcoming the false dichotomy between internal R&D and external knowledge acquisition: absorptive capacity dynamics over time. Technological Forecasting and Social Change, 104. pp. 57-65. ISSN 0040-1625 Mon, 07 Sep 2015 12:40:50 +0100 http://sro.sussex.ac.uk/id/eprint/56575/ http://sro.sussex.ac.uk/id/eprint/56575/ Booth, David (1988) Relationships of diet to health: the behavioral research gaps. In: Manley, C H and Morse, R E (eds.) Healthy eating - a scientific perspective. Allured, Wheaton, IL, pp. 39-76. ISBN 9780931710148 Mon, 07 Sep 2015 10:21:46 +0100 http://sro.sussex.ac.uk/id/eprint/56557/ http://sro.sussex.ac.uk/id/eprint/56557/ Booth, David A (1987) Objective measurement of determinants of food acceptance: sensory, physiological and psychosocial. In: Solms, J, Booth, D A, Pangborn, R M and Raunhardt, O (eds.) Food acceptance and nutrition. Academic Press, London, pp. 1-27. ISBN 9780126544305 Mon, 07 Sep 2015 08:26:06 +0100 http://sro.sussex.ac.uk/id/eprint/56574/ http://sro.sussex.ac.uk/id/eprint/56574/ Booth, David A (1988) Practical measurement of the strengths of actual influences on what consumers do: scientific brand design. Market Research Society, Journal (U.K.), 30. pp. 127-146. ISSN 0025-3618 Fri, 04 Sep 2015 09:26:29 +0100 http://sro.sussex.ac.uk/id/eprint/56549/ http://sro.sussex.ac.uk/id/eprint/56549/ Booth, D A (1987) Evaluation of the usefulness of low-calorie sweeteners in weight control. In: Grenby, T H (ed.) Developments in sweeteners. Elsevier Science, London, pp. 287-316. ISBN 9781851661046 Fri, 28 Aug 2015 11:46:15 +0100 http://sro.sussex.ac.uk/id/eprint/56312/ http://sro.sussex.ac.uk/id/eprint/56312/ Booth, D A and Conner, M T (1990) Characterisation and measurement of influences on food acceptability by analysis of choice differences: theory and practice. Food Quality and Preference, 2 (2). pp. 75-85. ISSN 0950-3293 Fri, 28 Aug 2015 11:20:19 +0100 http://sro.sussex.ac.uk/id/eprint/56308/ http://sro.sussex.ac.uk/id/eprint/56308/ Ramsay, D J and Booth, D A, eds. (1991) Thirst: physiological and psychological aspects. ILSI Human Nutrition . Springer-Verlag, London. ISBN 978144711817-6 Thu, 27 Aug 2015 14:19:40 +0100 http://sro.sussex.ac.uk/id/eprint/56301/ http://sro.sussex.ac.uk/id/eprint/56301/ Booth, D A., Freeman, R P J and Lahteenmaki, L (1991) Likings for complex foods and meals. Appetite, 17 (2). p. 156. ISSN 0195-6663 Thu, 27 Aug 2015 14:08:10 +0100 http://sro.sussex.ac.uk/id/eprint/56303/ http://sro.sussex.ac.uk/id/eprint/56303/ Booth, D A (1991) Sweeteners and body weight. In: Marie, S and Piggott, J R (eds.) Handbook of sweeteners. Blackie and Son, New York, pp. 248-264. ISBN 9781475753820 Thu, 27 Aug 2015 12:23:55 +0100 http://sro.sussex.ac.uk/id/eprint/56271/ http://sro.sussex.ac.uk/id/eprint/56271/ Booth, David A (1992) Determinants of individuals' brand choices: attitudinal and sensory interactions. British Food Journal, 93 (9). pp. 17-22. ISSN 0007-070X Tue, 16 Jun 2015 13:44:16 +0100 http://sro.sussex.ac.uk/id/eprint/51391/ http://sro.sussex.ac.uk/id/eprint/51391/ Sam, K M and Chatwin, C R (2015) Demographic analysis of Chinese gamblers’ perceptions of e-marketing mix elements adopted by online casinos. Journal of Industrial and Intelligent Information, 3 (2). pp. 126-132. ISSN 2301-3745 Thu, 12 Mar 2015 10:23:37 +0000 http://sro.sussex.ac.uk/id/eprint/53296/ http://sro.sussex.ac.uk/id/eprint/53296/ Restuccia, Mariachiara, de Brentani, Ulrike, Legoux, Renaud and Ouellet, Jean-François (2015) Product lifecycle management and distributor contribution to new product development. Journal of Product Innovation Management, 33 (1). pp. 69-89. ISSN 0737-6782 Tue, 10 Mar 2015 11:09:28 +0000 http://sro.sussex.ac.uk/id/eprint/47569/ http://sro.sussex.ac.uk/id/eprint/47569/ Restuccia, Mariachiara (2012) Developing new products for arts and culture. In: Colbert, François (ed.) Marketing culture and the arts. HEC Montréal Press. ISBN 9782980860256 Mon, 02 Feb 2015 07:33:05 +0000 http://sro.sussex.ac.uk/id/eprint/52645/ http://sro.sussex.ac.uk/id/eprint/52645/ Booth, David A and Freeman, Richard P J (2014) Mind-reading versus neuromarketing: how does a product make an impact on the consumer? Journal of Consumer Marketing, 31 (3). pp. 177-189. ISSN 0736-3761 Wed, 19 Nov 2014 17:23:30 +0000 http://sro.sussex.ac.uk/id/eprint/51419/ http://sro.sussex.ac.uk/id/eprint/51419/ Boukis, Achilleas, Kaminakis, Kostas, Siampos, Anastasios and Kostopoulos, Ioannis (2015) Linking internal marketing with customer outcomes. Marketing Intelligence & Planning, 33 (3). 394 -413. ISSN 0263-4503 Mon, 29 Oct 2012 11:21:30 +0000 http://sro.sussex.ac.uk/id/eprint/40952/ http://sro.sussex.ac.uk/id/eprint/40952/ Stewart, Malcolm and Paliwoda, Stan (2011) Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany. In: Academy of Marketing, 5-7 July 2011, Aintree Racecourse, Liverpool. Mon, 29 Oct 2012 11:03:59 +0000 http://sro.sussex.ac.uk/id/eprint/40953/ http://sro.sussex.ac.uk/id/eprint/40953/ Stewart, Malcolm and Paliwoda, Stan (2012) Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany. In: Global Marketing Conference, 19-22 July 2012, Seoul, South Korea. Tue, 04 Sep 2012 15:29:31 +0100 http://sro.sussex.ac.uk/id/eprint/40492/ http://sro.sussex.ac.uk/id/eprint/40492/ Meng, Sam Kin and Chatwin, Chris (2013) Measuring e-marketing mix elements for online business. International Journal of E-Entrepreneurship and Innovation, 3 (3). pp. 13-26. ISSN 1947-8585