Making accounting interesting: achieving the impossible through storytelling?

Miley, Frances and Read, Andrew (2013) Making accounting interesting: achieving the impossible through storytelling? In: Coleman, Kathryn and Flood, Adele (eds.) Disciplines: the lenses of learning. Common Ground Publishing LLC, pp. 111-122. ISBN 9781612293660

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Abstract

This research examines the use of creative student-led story presentations to overcome negative perceptions about accounting. It compares two groups of students: one group is enrolled in an accounting degree and the other group is studying a single course of accounting in a non-accounting degree program. While the non-accounting students responded positively and their perception of accounting was enhanced, there was little change in the attitude to accounting of the group enrolled in an accounting degree. Reflections on the results, the different responses of the two groups and the potential of creative storytelling approaches in university teaching conclude this chapter.

Item Type: Book Section
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Tahir Beydola
Date Deposited: 05 Apr 2018 15:05
Last Modified: 05 Apr 2018 15:05
URI: http://sro.sussex.ac.uk/id/eprint/74855
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