Staying grounded? Applying the theory of planned behaviour to explore motivations to reduce air travel

Morten, Alistair, Gatersleben, Birgitta and Jessop, Donna C (2018) Staying grounded? Applying the theory of planned behaviour to explore motivations to reduce air travel. Transportation Research Part F: Traffic Psychology and Behaviour, 55. pp. 297-305. ISSN 1369-8478

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Abstract

Air travel has been highlighted as a key environmental behaviour contributing to climate change. Given this, there is a surprising lack of theory-based research aimed at identifying factors that underpin motivation to reduce the number of flights taken. This study explored whether an extended theory of planned behaviour (TPB) model could be usefully applied to identify significant predictors of intentions to reduce the number of flights taken for leisure, holidays or to visit family or friends. Results supported the predictive utility of the TPB; the extended model was able to account for 52% of the variance in intentions over and above past behaviour and socio-demographic variables. Attitudes, subjective norms and behaviour-specific self-identity emerged as significant linear predictors. Findings support the utility of applying the TPB to air travel and suggest key variables which could be targeted in interventions to promote motivation to reduce the number of flights taken.

Item Type: Article
Keywords: air travel; theory of planned behaviour; self-identity; pro-environmental behaviour; climate change
Schools and Departments: School of Psychology > Psychology
Depositing User: Ellena Adams
Date Deposited: 06 Mar 2018 15:51
Last Modified: 22 May 2018 15:15
URI: http://sro.sussex.ac.uk/id/eprint/74202

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