Innovation heroes: understanding customers as a valuable innovation resource

Tidd, Joseph and Schweitzer, Fiona (2018) Innovation heroes: understanding customers as a valuable innovation resource. Series on technology management, 31 . World Scientific, London. ISBN 9781786345363 (Accepted)

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Abstract

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.

This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

Item Type: Book
Keywords: innovation product development user innovation marketing
Schools and Departments: School of Business, Management and Economics > SPRU - Science Policy Research Unit
Research Centres and Groups: Intrapreneurship Hub
Subjects: T Technology > T Technology (General) > T0173.2 Technological change
T Technology > T Technology (General) > T0175 Industrial research. Research and development
Depositing User: Joseph Tidd
Date Deposited: 23 Jan 2018 12:12
Last Modified: 23 Jan 2018 12:12
URI: http://sro.sussex.ac.uk/id/eprint/73089

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