Public agronomy: Norman Borlaug as ‘brand hero’ for the Green Revolution

Sumberg, James, Keeney, Dennis and Dempsey, Benedict (2012) Public agronomy: Norman Borlaug as ‘brand hero’ for the Green Revolution. Journal of Development Studies, 48 (11). pp. 1587-1600. ISSN 0022-0388

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Abstract

This article examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.

Item Type: Article
Schools and Departments: Institute of Development Studies
Depositing User: Benedict Dempsey
Date Deposited: 17 Jan 2018 10:50
Last Modified: 17 Jan 2018 10:50
URI: http://sro.sussex.ac.uk/id/eprint/72927
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