Value synergy and value asymmetry in relationship marketing programs

Luu, Ngoc, Ngo, Liem and Cadeaux, Jack (2017) Value synergy and value asymmetry in relationship marketing programs. Industrial Marketing Management. ISSN 0019-8501 (Accepted)

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Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Research Centres and Groups: Marketing Innovation Research Group
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Depositing User: Ngoc Luu
Date Deposited: 25 Oct 2017 08:11
Last Modified: 28 Nov 2017 12:45
URI: http://sro.sussex.ac.uk/id/eprint/70629

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