The customer journey to initial teacher training

Williams, Joy, Pollard, Emma, Hinks, Robin, Huxley, Clare and Marvell, Rosanna (2016) The customer journey to initial teacher training. Project Report. National College for Teaching and Learning.

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Abstract

In 2015 The National College for Teaching and Leadership (NCTL), commissioned the Institute for Employment Studies (IES) to enhance their understanding of the ‘customer journey’ – the experience of those who register an interest in, and progress towards, Initial Teacher Training (ITT) – in order to identify where changes can best be made to maximise efficient and cost-effective recruitment to ITT. The study built on earlier research to understand: why potential teacher trainees make the choices they do, choosing specific routes and phases (including School Direct and early years); and what happens as individuals move along the customer journey and why some become Lost and withdraw from the process.

Item Type: Reports and working papers (Project Report)
Schools and Departments: School of Education and Social Work > Education
Subjects: L Education > LB Theory and practice of education > LB1705 Education and training of teachers and administrators
L Education > LB Theory and practice of education > LB2300 Higher education
Depositing User: Rosanna Marvell
Date Deposited: 22 Sep 2017 10:50
Last Modified: 22 Sep 2017 10:50
URI: http://sro.sussex.ac.uk/id/eprint/70316

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