Social media and successful retail operations in the hyper-customisation era [blog post]

Ramanathan, Usha, Subramanian, Nachiappan and Parrot, Guy (2017) Social media and successful retail operations in the hyper-customisation era [blog post]. The London School of Economics and Political Science.

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Abstract

It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott

Item Type: Other
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Nachiappan Subramanian
Date Deposited: 09 Aug 2017 15:05
Last Modified: 09 Aug 2017 15:05
URI: http://sro.sussex.ac.uk/id/eprint/69706
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