Internal communication: key steps in evaluating and improving performance

Tourish, Dennis and Hargie, Colin (1996) Internal communication: key steps in evaluating and improving performance. Corporate Communications: An International Journal, 1 (3). pp. 11-16. ISSN 1356-3289

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Abstract

Argues for the importance of developing strategies for the management of communication between managers and staff. Examines the benefits which this produces and looks closely at the term “communication strategy”. Proposes a clear definition of communication strategy as a means of clarifying current management practice, and outlines key steps in transforming this definition into operational policies.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Stacey Goldup
Date Deposited: 13 Jun 2017 10:07
Last Modified: 13 Jun 2017 10:07
URI: http://sro.sussex.ac.uk/id/eprint/68529
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