Communication audits and the effects of increased information: a follow-up study

Hargie, Owen, Tourish, Dennis and Wilson, Noel (2002) Communication audits and the effects of increased information: a follow-up study. Journal of Business Communication, 39 (4). pp. 414-436. ISSN 0021-9436

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Abstract

Communication audits have now been featured in the literature for 50 years, and many audit approaches have been evaluated. However, follow-up studies designed to chart the actual impact that an audit makes upon communication performance have not been reported. Rather, audits are typically presented as one-shot events, whose impact is not measured. It is as if the audit is an end in itself rather than part of a process of measurement and performance improvement. This paper is therefore timely because it employs a follow-up audit to track th effects of an initial audit upon a major health care organization. The findings do not support the view that the frequently expressed desire of staff for greater communication is a metamyth, and that an increased flow of information simply produces a demand for more. Rather, and consistent with the precepts of Uncertainty Reduction Theory, the provision of information reduced uncertainty and generated increased satisfaction with communication processes. The results from this study also illustrate how the audit can play a useful role in an organization’s communication strategy.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Stacey Goldup
Date Deposited: 13 Jun 2017 06:13
Last Modified: 13 Jun 2017 06:13
URI: http://sro.sussex.ac.uk/id/eprint/68511
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