International new ventures market expansion through collaborative entry modes: a study of the experience of Indian and British ICT firms

Puthusserry, Pushyarag, Khan, Zaheer and Peter, Rodgers (2017) International new ventures market expansion through collaborative entry modes: a study of the experience of Indian and British ICT firms. International Marketing Review. ISSN 0265-1335 (Accepted)

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Abstract

The purpose: The purpose of this article is to examine the role that different collaborative entry modes play in how international new ventures expand into international markets.

Methodology/Approach: The article’s arguments are based on the international new ventures and social network literatures. In order to investigate the entry modes adopted by British and Indian information and communication technology (ICTs) SMEs into each other markets, the paper outlines the results of qualitative semi-structured interviews with the key decision-makers of ten British and ten Indian ICT firms.

Findings: The findings contribute to the relatively under-researched area of how international new ventures (INVs) enter foreign markets through collaborative entry mode. The findings suggest that INVs utilize both equity and non-equity modes of collaboration to expand their international operations. The findings also indicate that financial and non-financial resources always limit the market expansion and internationalization of such companies. Against this background, the INVs rely on building collaboration as one of the safest methods for foreign market expansion and successful internationalization. The collaborative entry mode is enhanced by entrepreneurs’ prior experience, social ties and knowledge of the foreign market.

Research limitations/implications: Set against the backdrop of an ever-increasing trend of internationalization of SMEs, the article offers important implications for understanding the conditions and factors behind the choice of collaborative and non-collaborative entry modes by international new ventures in particular and SMEs more broadly.

The article is one of the few studies that have examined the role of collaborative entry modes choice adopted by International New Ventures from two of the largest economies- UK and India.

Item Type: Article
Keywords: International New Ventures, International Market Expansion, Internationalization, Social network, Collaborative entry mode, India, UK
Schools and Departments: School of Business, Management and Economics > Business and Management
Research Centres and Groups: International Business
Depositing User: Pushyarag Puthusserry
Date Deposited: 04 Apr 2017 07:54
Last Modified: 19 May 2017 16:52
URI: http://sro.sussex.ac.uk/id/eprint/67251

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