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Using eye-tracking to measure the impact of individual differences in materialism on advertising effectiveness

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posted on 2023-06-09, 05:01 authored by S B Hutton, S Polley, Helga Dittmar
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History

Publication status

  • Published

Publisher

Garant

Page range

353-361

Pages

392.0

Book title

Advertising research: message, medium and context

Place of publication

Belgium

ISBN

9789044123876

Department affiliated with

  • Psychology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Nathalie Dens, Patrick de Pelsmacker

Legacy Posted Date

2017-02-03

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    University of Sussex (Publications)

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