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Hutton, S B, Polley, S and Dittmar, H (2009) Using eye-tracking to measure the impact of individual differences in materialism on advertising effectiveness. In: Pelsmacker, Patrick de and Dens, Nathalie (eds.) Advertising research: message, medium and context. Garant, Belgium, pp. 353-361. ISBN 9789044123876
Full text not available from this repository.
Official URL: http://www.isbs.com/products/9789044123876
Item Type: | Book Section |
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Schools and Departments: | School of Psychology > Psychology |
Depositing User: | Helga Dittmar |
Date Deposited: | 03 Feb 2017 10:05 |
Last Modified: | 03 Feb 2017 10:05 |
URI: | http://sro.sussex.ac.uk/id/eprint/66564 |