Using eye-tracking to measure the impact of individual differences in materialism on advertising effectiveness

Hutton, S B, Polley, S and Dittmar, H (2009) Using eye-tracking to measure the impact of individual differences in materialism on advertising effectiveness. In: Pelsmacker, Patrick de and Dens, Nathalie (eds.) Advertising research: message, medium and context. Garant, Belgium, pp. 353-361. ISBN 9789044123876

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Item Type: Book Section
Schools and Departments: School of Psychology > Psychology
Depositing User: Helga Dittmar
Date Deposited: 03 Feb 2017 10:05
Last Modified: 03 Feb 2017 10:05
URI: http://sro.sussex.ac.uk/id/eprint/66564
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