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Motivating knowledge agents: can incentive pay overcome social distance?

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posted on 2023-06-09, 04:26 authored by Erlend Berg, Maitreesh Ghatak, Ramachandra Manjula, D Rajasekhar, Sanchari Roy
This paper studies the interaction of incentive pay and social distance in the dissemination of information. We analyse theoretically as well as empirically the effect of incentive pay when agents have pro-social objectives, but also preferences over dealing with one social group relative to another. In a randomised field experiment undertaken across 151 villages in South India, local agents were hired to spread information about a public health insurance programme. In the absence of incentive pay, social distance impedes the flow of information. Incentive pay increases overall agent effort and appears to cancel out the negative effects of social distance.

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  • Published

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Bureau for Research and Economic Analysis in Development

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  • Economics Publications

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Legacy Posted Date

2016-12-19

First Compliant Deposit (FCD) Date

2016-12-19

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