Antecedents to customer involvement in new service development – the role of customer centricity, service newness and market uncertainty

Larbig, Christine and Storey, Chris (2014) Antecedents to customer involvement in new service development – the role of customer centricity, service newness and market uncertainty. In: 21st EIASM International Product Development Management Conference, 15-17 Jun 2014, Limerick, Ireland.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Conference theme: Innovation through engineering, business and design
Schools and Departments: School of Business, Management and Economics > Business and Management
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Depositing User: Stacey Goldup
Date Deposited: 21 Nov 2016 10:42
Last Modified: 21 Nov 2016 10:42
URI: http://sro.sussex.ac.uk/id/eprint/65553
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