Professional accounting body affiliation: shifting priorities in the transition from student to practitioner

Sidaway, Shannon, De Lange, Paul, Bouilheres, Frederique and Sangster, Alan (2013) Professional accounting body affiliation: shifting priorities in the transition from student to practitioner. Accounting Education, 22 (6). pp. 605-617. ISSN 0963-9284

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Abstract

Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a ‘one-size-fits-all’ approach to attracting and retaining members and that the needs and aspirations of tomorrow's accountants are different from those of experienced professional accountants. Implications for brand development and member recruitment and retention strategies are discussed.

Item Type: Article
Keywords: Professional accounting bodies, Professional affiliation, Career choice, Recruitment, Retention
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Stacey Goldup
Date Deposited: 15 Nov 2016 15:31
Last Modified: 15 Nov 2016 16:31
URI: http://sro.sussex.ac.uk/id/eprint/65493
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