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Group buying platforms: leveraging the crowd effect in the virtual world

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posted on 2023-06-09, 04:01 authored by Constantin Blome, Philippe Chevalier
Based on empirical insights we analyze how social interactions among customers influence the contracting of group buying platforms. We specifically examine the role of two social effects for coordinating the supply chain: the word-of-mouth effect and the crowd effect.

History

Publication status

  • Published

Presentation Type

  • paper

Event name

Production and Operations Management Society (POMS) 25th Annual Conference

Event location

Atlanta, USA

Event type

conference

Event date

9-12 May 2014

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-11-14

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