Group buying platforms: leveraging the crowd effect in the virtual world

Blome, Constantin and Chevalier, Philippe (2014) Group buying platforms: leveraging the crowd effect in the virtual world. In: Production and Operations Management Society (POMS) 25th Annual Conference, 9-12 May 2014, Atlanta, USA.

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Abstract

Based on empirical insights we analyze how social interactions among customers influence the contracting of group buying platforms. We specifically examine the role of two social effects for coordinating the supply chain: the word-of-mouth effect and the crowd effect.

Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
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Depositing User: Stacey Goldup
Date Deposited: 14 Nov 2016 14:16
Last Modified: 14 Nov 2016 14:16
URI: http://sro.sussex.ac.uk/id/eprint/65438
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