Because you’re worth it: women’s daily hair care routines in contemporary Britain

Hielscher, Sabine (2016) Because you’re worth it: women’s daily hair care routines in contemporary Britain. Internet Archaeology (42). ISSN 1363-5387

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Abstract

Hair care is a significant international industry – estimated to be worth over £1.44 billion in contemporary Britain (Mintel, 2015). Given this, it is perhaps not so surprising to learn that British women spend on average £40,000 on their hair over a lifetime (Sharkey, 2014). However, despite women’s preoccupation with hair, social science research has paid little attention to this area (McCracken, 1997; Cox, 1999).

Item Type: Article
Schools and Departments: School of Business, Management and Economics > SPRU - Science Policy Research Unit
Depositing User: Sabine Hielscher
Date Deposited: 21 Nov 2016 11:42
Last Modified: 07 Mar 2017 08:58
URI: http://sro.sussex.ac.uk/id/eprint/65245

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