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Key determinants of relationship value gap: a conceptual framework
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History
Publication status
- Published
File Version
- Accepted version
Presentation Type
- paper
Event name
2013 Australia and New Zealand Marketing Academy ConferenceEvent location
Auckland, New ZealandEvent type
conferenceEvent date
1st - 4th December 2013Department affiliated with
- Strategy and Marketing Publications
Research groups affiliated with
- Marketing Innovation Research Group Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2017-07-07First Open Access (FOA) Date
2017-07-07First Compliant Deposit (FCD) Date
2017-07-07Usage metrics
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