Beyond the business case: managing corporate sustainability through paradoxical thinking

Preuss, Lutz (2015) Beyond the business case: managing corporate sustainability through paradoxical thinking. In: School of Business and Management: School Research Seminar Series, 14 Jan 2015, Queen Mary University of London, London.

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Abstract

Much writing on corporate sustainability advocates a business case, according to which sustainability initiatives will lead to financial gain for the firm. However given the complexities and multi-level dependencies around sustainability, such win-win opportunities are likely to be rare. Hence there is a need for alternative ways of making sense of sustainability that are based on paradoxical thinking. The presentation will discuss under what conditions we can expect paradoxical thinking to emerge and to become the dominant logic in an organisation to address the tensions in sustainability.

Item Type: Conference or Workshop Item (Other)
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Stacey Goldup
Date Deposited: 11 Oct 2016 10:28
Last Modified: 11 Oct 2016 10:28
URI: http://sro.sussex.ac.uk/id/eprint/64187
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