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Beyond the business case: managing corporate sustainability through paradoxical thinking

presentation
posted on 2023-06-09, 03:27 authored by Lutz Preuss
Much writing on corporate sustainability advocates a business case, according to which sustainability initiatives will lead to financial gain for the firm. However given the complexities and multi-level dependencies around sustainability, such win-win opportunities are likely to be rare. Hence there is a need for alternative ways of making sense of sustainability that are based on paradoxical thinking. The presentation will discuss under what conditions we can expect paradoxical thinking to emerge and to become the dominant logic in an organisation to address the tensions in sustainability.

History

Publication status

  • Published

Presentation Type

  • other

Event name

School of Business and Management: School Research Seminar Series

Event location

Queen Mary University of London, London

Event type

other

Event date

14 Jan 2015

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • No

Legacy Posted Date

2016-10-11

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