Marketing through the back door: e-marketing to teenage users of social networking websites

Khammash, Marv (2010) Marketing through the back door: e-marketing to teenage users of social networking websites. In: 32nd INFORMS Marketing Science Conference, 17-19 Jun 2010, Cologne, Germany.

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Item Type: Conference or Workshop Item (Other)
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Tahir Beydola
Date Deposited: 19 Sep 2016 14:01
Last Modified: 19 Sep 2016 14:01
URI: http://sro.sussex.ac.uk/id/eprint/63407
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