Who cares what others think (or do)? Social learning and social pressures in cotton farming in India

Maertens, Annemie (2017) Who cares what others think (or do)? Social learning and social pressures in cotton farming in India. American Journal Of Agricultural Economics, 99 (4). pp. 988-1007. ISSN 0002-9092

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Abstract

This paper examines the role that social networks play in the adoption process of Bacillus thurigiensis (Bt) cotton, a type of genetically engineered cotton that has been available on the Indian market since 2002. Using a unique dataset and empirical methodology, I find that farmers appeared to have exclusively learned from the experimentation of a small set of “progressive” farmers in the village, that is, adoption by other (“regular”) farmers was not considered a useful source of information about the technology. Second, I find evidence of social pressures, originating from the belief that Bt cotton might be hazardous to the environment and livestock, which inhibited adoption, at least for some time.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Economics
Subjects: H Social Sciences
Related URLs:
Depositing User: Annemie Maertens
Date Deposited: 31 Aug 2016 14:27
Last Modified: 29 Aug 2017 10:53
URI: http://sro.sussex.ac.uk/id/eprint/63065

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