Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer

Breitsohl, Jan, Khammash, Marv, Griffiths, Gareth and Kunz, Werner (2016) Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer. In: 2016 Global Marketing Conference, July 21-24, 2016, Hong Kong.

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Item Type: Conference or Workshop Item (Other)
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Tahir Beydola
Date Deposited: 09 Aug 2016 14:38
Last Modified: 10 Aug 2016 10:20
URI: http://sro.sussex.ac.uk/id/eprint/62309
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