Adoption of Near Field Communication in the hotel industry based on risk perspectives and individual characteristics

Sam, K M and Chatwin, C R (2016) Adoption of Near Field Communication in the hotel industry based on risk perspectives and individual characteristics. Published in: Proceedings of the 2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM); Bali, Indonesia; 4-7 December 2016. 1-5. Institute of Electrical and Electronics Engineers ISSN 2157-362X ISBN 9781509036653

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Abstract

The emergence of the mobile phone has created great opportunities for businesses, especially those providing services to customers. Hotels are very important to a country as they provide accommodation to travelers. Better services attract more hotel customers. With the advent of NFC, a wireless mobile technology, hotel customers can use NFC to get hotel services efficiently. Previous studies found that risk and users' individual characteristics are very important in analyzing the adoption of Internet communication technologies. This paper presents a quantitative study on hotel customers' adoption of Near Field Communications (NFC) based on six dimensions of risk perspectives and individual characteristics. The results can provide useful indicators for the hotel industry to utilize NFC for a more productive business.

Item Type: Conference Proceedings
Keywords: Near Field Communication, risk aversion, face consciousness, perceived risk, adoption of NFC
Schools and Departments: School of Engineering and Informatics > Engineering and Design
Research Centres and Groups: Industrial Informatics and Signal Processing Research Group
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business > HF5437 Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HM Sociology > HM0621 Culture
H Social Sciences > HM Sociology > HM0831 Social change
Q Science > QA Mathematics > QA0075 Electronic computers. Computer science
Depositing User: Chris Chatwin
Date Deposited: 20 Jun 2016 13:44
Last Modified: 14 Jul 2017 10:55
URI: http://sro.sussex.ac.uk/id/eprint/61576

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