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Communicational ambidexterity as a new capability to manage social media communication within organizations
journal contribution
posted on 2023-06-09, 01:39 authored by Jimmy Huang, Joao Baptista, Susan NewellCentral to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.
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Publication status
- Published
File Version
- Published version
Journal
Journal of Strategic Information SystemsISSN
0963-8687Publisher
ElsevierExternal DOI
Issue
2Volume
24Page range
49-64Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-06-14First Compliant Deposit (FCD) Date
2021-03-05Usage metrics
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