Communicational ambidexterity as a new capability to manage social media communication within organizations

Huang, Jimmy, Baptista, Joao and Newell, Susan (2015) Communicational ambidexterity as a new capability to manage social media communication within organizations. Journal of Strategic Information Systems, 24 (2). pp. 49-64. ISSN 0963-8687

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Abstract

Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Tahir Beydola
Date Deposited: 14 Jun 2016 09:01
Last Modified: 14 Jun 2016 09:01
URI: http://sro.sussex.ac.uk/id/eprint/61463
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