AlcoholAlcoholismAcceptedVersion.pdf (388.91 kB)
Persuading people to drink less alcohol: the role of message framing, temporal focus and autonomy
journal contribution
posted on 2023-06-09, 01:28 authored by Susan Churchill, Louisa Pavey, Donna JessopDonna Jessop, Paul SparksAims: Health information can be used to try to persuade people to follow safe drinking recommendations. Both the framing of information and the dispositional characteristics of message recipients need to be considered, however. An online study was conducted to examine how level of autonomy moderated the effect on drinking behaviour of gain- and loss-framed messages about the short- vs. long-term consequences of alcohol use. Methods: At Time 1, participants (N = 335) provided demographic information and completed a measure of autonomy. At Time 2, participants reported baseline alcohol use and read a gain-framed or loss-framed health message which highlighted either short- or long-term outcomes of alcohol consumption. Alcohol consumption was reported 7-days later. Results: The results showed a significant three-way interaction between message framing (loss vs. gain), temporal focus (short-term vs. long-term), and autonomy. For low-autonomy (but not high-autonomy) individuals, the loss-framed health message was associated with lower levels of alcohol consumption than was the gain-framed message, but only if the short-term outcomes were conveyed. Conclusions: The current research provides evidence that the interaction between message framing and temporal focus may depend on a person’s level of autonomy, which has implications for health promotion and the construction of effective health communication messages.
History
Publication status
- Published
File Version
- Accepted version
Journal
Alcohol and AlcoholismISSN
0735-0414Publisher
Oxford University PressExternal DOI
Issue
6Volume
51Page range
727-733Department affiliated with
- Psychology Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2016-06-06First Open Access (FOA) Date
2017-06-09First Compliant Deposit (FCD) Date
2016-06-06Usage metrics
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