Strategic manoeuvres and impression management: communication approaches in the case of a crisis event

O'Connell, B, De Lange, P, Stoner, G and Sangster, A (2016) Strategic manoeuvres and impression management: communication approaches in the case of a crisis event. Business History, 58 (6). pp. 903-924. ISSN 0007-6791

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Abstract

This historical study examines the actions of the Australian former asbestos company, James Hardie, when faced with a potentially ruinous corporate scandal between 2001 and 2007. The company became vilified as public awareness grew of the damage to public health its use of asbestos had caused. In response, it set- up a knowingly underfunded compensation fund supported by a strategy of misinformation and denial. Its actions are analysed using Oliver’s typology of strategic responses and theories of crisis management and crisis communications, providing insights into the company’s motivations for adopting strategies that took it to the brink of financial collapse

Item Type: Article
Keywords: strategic response; asbestos liabilities; institutional theory; crisis communications; crisis management
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: D History General and Old World > D History (General)
H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5387 Business ethics
H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication Including business report writing, business correspondence
Depositing User: Alan Sangster
Date Deposited: 07 Apr 2016 07:54
Last Modified: 11 Sep 2017 06:32
URI: http://sro.sussex.ac.uk/id/eprint/60340

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