Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters

Zucchella, Antonella, Hagen, Birgit, Denicolai, Stefano and Masucci, Monica (2016) Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters. International Journal of Export Marketing, 1 (1). pp. 27-47. ISSN 2059-089X

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Abstract

This study investigates the interplay of firms' business strategies and their export activities, with a special emphasis on the role of niche strategies in the early and fast internationalization of new and young ventures. By coupling theoretical arguments with case-based empirical evidence, we offer insights on how the niche strategic pattern can influence internationalisation. Furthermore, we discuss the evolution over time of this strategic pattern. Our case evidence sheds light on the mechanism underpinning both the niche explorative phase, in which opportunity creation and enactment processes take place, and the niche exploitative phase, in which the strategic pattern is refined and supports increasing internationalisation. Our findings uncover the critical role of reputational assets in sustaining over time the global competitive positioning of early and fast exporters.

Item Type: Article
Keywords: internationalisation; export; business strategy; strategic niches; case studies
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences > HD Industries. Land use. Labour > HD0028 Management. Industrial Management > HD0069 Other, including business consultants, capacity, size of industries, etc.
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Depositing User: Monica Masucci
Date Deposited: 04 Apr 2016 13:35
Last Modified: 14 Oct 2016 10:41
URI: http://sro.sussex.ac.uk/id/eprint/60161
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