Knowledge management strategies and internal dynamics as key determinants of resource optimization and decision-making quality during NSD

Boukis, Achilleas and Gounaris, Spiros (2014) Knowledge management strategies and internal dynamics as key determinants of resource optimization and decision-making quality during NSD. In: 2014 Global Marketing Conference, July 15 - 18, Singapore.

Full text not available from this repository.

Abstract

This study provides a dynamic perspective of new service development (NSD) project management by exploring the joint impact of project manager’s behavioural orientation, internal team dynamics and knowledge management strategies on NSD resource optimization and decision-making quality. A hierarchical research design is adopted with evidence drawn from both NSD managers and participants from several service sectors. Results illustrate the importance of internal marketing philosophy, personalization and codification strategy, team climate, role ambiguity and conflict resolution for the specific NSD outcomes.

Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Achilleas Boukis
Date Deposited: 20 Jan 2016 08:45
Last Modified: 20 Jan 2016 08:45
URI: http://sro.sussex.ac.uk/id/eprint/59330
📧 Request an update