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Knowledge management strategies and internal dynamics as key determinants of resource optimization and decision-making quality during NSD

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posted on 2023-06-09, 00:05 authored by Achilleas Boukis, Spiros Gounaris
This study provides a dynamic perspective of new service development (NSD) project management by exploring the joint impact of project manager’s behavioural orientation, internal team dynamics and knowledge management strategies on NSD resource optimization and decision-making quality. A hierarchical research design is adopted with evidence drawn from both NSD managers and participants from several service sectors. Results illustrate the importance of internal marketing philosophy, personalization and codification strategy, team climate, role ambiguity and conflict resolution for the specific NSD outcomes.

History

Publication status

  • Published

Presentation Type

  • paper

Event name

2014 Global Marketing Conference

Event location

Singapore

Event type

conference

Event date

July 15 - 18

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-01-20

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