The mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury products consumers

Kaminakis, Kostas, Karantinou, Kalipso and Boukis, Achilleas (2014) The mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury products consumers. In: 2nd International Conference on Strategic Innovative Marketing, 13-17 September 2013, Prague, CZ.

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Abstract

This study integrates existing streams of literature in luxury and self-concept theory in order to provide evidence of the mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury product consumers. This study is the first to focus on this topic providing evidence of the role of personal values in driving luxury motives and incorporating the self-concept construct in the luxury literature.

Item Type: Conference or Workshop Item (Paper)
Keywords: Luxury; values; motivation; self-concept discrepancy
Schools and Departments: School of Business, Management and Economics > Business and Management
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Depositing User: Achilleas Boukis
Date Deposited: 18 Jan 2016 14:42
Last Modified: 19 Jul 2016 12:14
URI: http://sro.sussex.ac.uk/id/eprint/59297
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