Exploring the fuzzy front-end of the new service development process – a conceptual framework

Boukis, Achilleas and kaminakis, Kostas (2014) Exploring the fuzzy front-end of the new service development process – a conceptual framework. In: 2nd International Conference on Strategic Innovative Marketing, 13-17 September 2013, Prague, CZ.

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Abstract

Existing streams of literature in service innovation and services marketing are integrated to propose a conceptual framework which describes specific team-related and interfunctional level antecedents of the fuzzy front-end (FFE) of the new service development process and discusses their role for enhancing FFE execution quality. In particular, the importance of Internal Market Orientation for role stress, motivation to participate in NSD (team-related antecedents), personalization strategy, conflict resolution and employee integration (interfunctional drivers) is discussed. Additionally, the impact of the aforementioned variables on FFE execution quality is proposed. The moderating effect of some critical contingencies of FFE (i.e. political activity) is also discussed.

Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Related URLs:
Depositing User: Achilleas Boukis
Date Deposited: 18 Jan 2016 14:34
Last Modified: 18 Jan 2016 14:34
URI: http://sro.sussex.ac.uk/id/eprint/59296
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