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Can a virtual design environment enhance group creativity and the use of stimuli?

conference contribution
posted on 2023-06-08, 23:55 authored by E W A Elias, Petros Chamakiotis, T J Howard, E A Dekoninck, S J Culley
It is a common perception that creativity for design is best performed in a collaborative, group environment. Group idea generation and brainstorm sessions are of widespread practice across industries. This technique remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion. This paper puts together three ways of improving the group brainstorming session; working in nominal groups, using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual design environment capable of supporting group brainstorming.

History

Publication status

  • Published

File Version

  • Published version

Journal

Research into design: supporting sustainable product development: [Proceedings of the 3rd International Conference on Research into Design (ICoRD'11) held at the Indian Institute of Science in the city of Bangalore, India during 10 - 12 January 2011]

Publisher

Research Publishing

Page range

623-630

Event type

conference

ISBN

9789810877217

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Amaresh Chakrabarti

Legacy Posted Date

2016-01-08

First Compliant Deposit (FCD) Date

2017-04-12

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