Can a virtual design environment enhance group creativity and the use of stimuli?

Elias, E W A, Chamakiotis, P, Howard, T J, Dekoninck, E A and Culley, S J (2011) Can a virtual design environment enhance group creativity and the use of stimuli? Published in: Chakrabarti, Amaresh, (ed.) Research into design: supporting sustainable product development: [Proceedings of the 3rd International Conference on Research into Design (ICoRD'11) held at the Indian Institute of Science in the city of Bangalore, India during 10 - 12 January 2011]. 623-630. Research Publishing ISBN 9789810877217

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Abstract

It is a common perception that creativity for design is best performed in a collaborative, group environment. Group idea generation and brainstorm sessions are of widespread practice across industries. This technique remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion. This paper puts together three ways of improving the group brainstorming session; working in nominal groups, using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual design environment capable of supporting group brainstorming.

Item Type: Conference Proceedings
Schools and Departments: School of Business, Management and Economics > Business and Management
Related URLs:
Depositing User: Petros Chamakiotis
Date Deposited: 08 Jan 2016 13:18
Last Modified: 12 Apr 2017 10:06
URI: http://sro.sussex.ac.uk/id/eprint/59033

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