Investment guidance for the Chinese medical device market

Zhang, Weifan, Liu, Rebecca and Chatwin, Chris (2015) Investment guidance for the Chinese medical device market. Journal of Medical Marketing, 15 (1-2). pp. 4-9. ISSN 1745-7904

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Abstract

The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are: Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.

Item Type: Article
Keywords: China, medical device market/industry, investment, location quotient
Schools and Departments: School of Engineering and Informatics > Engineering and Design
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF1040 Commodities. Commercial products
R Medicine
R Medicine > R Medicine (General)
T Technology
Related URLs:
Depositing User: Chris Chatwin
Date Deposited: 26 Oct 2015 14:04
Last Modified: 11 Sep 2017 10:05
URI: http://sro.sussex.ac.uk/id/eprint/57334

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