Environmental impact, quality, and price: consumer trade-offs and the development of environmentally friendly technologies

Windrum, Paul, Ciarli, Tommaso and Birchenhall, Chris (2009) Environmental impact, quality, and price: consumer trade-offs and the development of environmentally friendly technologies. Technological Forecasting and Social Change, 76 (4). pp. 552-566. ISSN 0040-1625

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Abstract

The paper examines the effect of heterogeneous consumer trade-offs – between environmental performance, quality of service characteristics, and price – on the generation and diffusion of environmentally benign technology paradigms. We find that the direction, timing, and environmental impact of new paradigms is shaped by the distribution of consumer trade-offs. Of key importance are the initial distributions of consumer preferences, and how those distributions evolve over time. This has serious implications on environmental pollution, and for policy makers seeking to influence the ‘greening’ of consumer demand.

Item Type: Article
Keywords: Heterogeneous consumer demand; Trade-offs in environmental preferences; Quality and price; Technological innovation; Paradigm substitutions
Schools and Departments: School of Business, Management and Economics > SPRU - Science Policy Research Unit
Subjects: H Social Sciences > HB Economic theory. Demography
Depositing User: Tommaso Ciarli
Date Deposited: 22 Oct 2015 12:53
Last Modified: 08 Mar 2017 06:04
URI: http://sro.sussex.ac.uk/id/eprint/57277

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