Success factors for new consumer financial services

Storey, Chris and Easingwood, Christopher (1997) Success factors for new consumer financial services. In: Meidan, Arthur, Lewis, Barbara and Moutinho, L (eds.) Financial Services Marketing. Harcourt Publishers Ltd, United Kingdom, pp. 124-135. ISBN 003099019X

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Item Type: Book Section
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Yvonne Barnes
Date Deposited: 14 Oct 2015 12:47
Last Modified: 14 Oct 2015 12:47
URI: http://sro.sussex.ac.uk/id/eprint/57126
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