Marketplace success factors for new financial service success

Easingwood, Christopher J and Storey, Christopher D (1993) Marketplace success factors for new financial service success. Journal of Services Marketing, 7 (1). pp. 41-55. ISSN 0887-6045

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Abstract

Examines the effects of service offered on the success of new customer financial services in the United Kingdom. Shows that previous research has concentrated on the new product process ignoring what are termed direct factors (characteristics that affect the interaction between the service offered and the consumer). Finds that a number of characteristics describing the service core and the augmented service offering are highly correlated with success.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Yvonne Barnes
Date Deposited: 14 Oct 2015 12:29
Last Modified: 14 Oct 2015 12:29
URI: http://sro.sussex.ac.uk/id/eprint/57122
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