The impact of development on new financial service success

Easingwood, Christopher and Storey, Christopher (1995) The impact of development on new financial service success. Logistics Information Management, 8 (4). pp. 35-40. ISSN 0957-6053

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Abstract

Explores the impact of a number of aspects of the new product development project on the success of new financial services in the United Kingdom. Finds that synergy between the new product and the organization, and the quality of internal marketing, are particularly associated with eventual success for the new product. Technological advantage, market research and responsiveness (i.e. speed of development) are also associated with success. Banks seem to be particularly effective in their use of market research, whereas building societies are good at internal marketing and synergy. New interest accounts have been particularly successful because of the use of market research and the speed of their development.

Item Type: Article
Keywords: Financial Services, Internal Marketing, New Product Development, Organizational Structure, United Kingdom
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Yvonne Barnes
Date Deposited: 14 Oct 2015 11:47
Last Modified: 14 Oct 2015 11:47
URI: http://sro.sussex.ac.uk/id/eprint/57118
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