Practical measurement of the strengths of actual influences on what consumers do: scientific brand design

Booth, David A (1988) Practical measurement of the strengths of actual influences on what consumers do: scientific brand design. Market Research Society, Journal (U.K.), 30. pp. 127-146. ISSN 0025-3618

Full text not available from this repository.
Item Type: Article
Additional Information: Special Issue on New methods in consumer research, edited by Gordon R. Foxall.
Schools and Departments: School of Psychology > Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF0180 Experimental psychology
B Philosophy. Psychology. Religion > BF Psychology > BF0501 Motivation
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
Related URLs:
Depositing User: prof. David Booth
Date Deposited: 07 Sep 2015 08:26
Last Modified: 07 Sep 2015 08:26
URI: http://sro.sussex.ac.uk/id/eprint/56574
📧 Request an update