Human social attitudes affected by androstenol

Kirk-Smith, Michael, Booth, D A, Carroll, D and Davis, P (1978) Human social attitudes affected by androstenol. Research Communications in Psychology, Psychiatry and Behavior, 3 (4). pp. 379-384. ISSN 0362-2428

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Abstract

Studied the effect of a boar pheromone, androstenol, on social communication among humans. 24 male and female undergraduates were paid to rate photographs of people, animals, and buildings on 15 9-point bipolar category scales during 2 sessions and under 2 conditions. For each session, half the men and half the women wore a surgical mask impregnated with androstenol, while the other Ss wore a clean mask. Ss also were asked to assess their own moods before and after rating the photos. All androstenol-treated Ss (a) rated the photographed women as sexier and more attractive, (b) rated photographed men and women as warmer and sometimes more friendly, (c) judged all human photos as more interesting, and (d) felt friendlier and more elated at the start of the session than at the end. A factor analysis was used to assess the pattern of changes caused by androstenol; factorially distinct judgments of Aggressive-Defensive showed an effect specific to the sex of the S. (10 ref) (PsycINFO Database Record (c) 2012 APA, all rights reserved)

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF0180 Experimental psychology
H Social Sciences > HM Sociology > HM1001 Social psychology > HM1041 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
H Social Sciences > HM Sociology > HM1001 Social psychology > HM1106 Interpersonal relations. Social behaviour
Q Science > QP Physiology > QP0351 Neurophysiology and neuropsychology > QP0361 Nervous system > QP0431 Senses > QP0448 Special senses > QP0455 Chemical senses. Chemoreceptors
Q Science > QP Physiology > QP0351 Neurophysiology and neuropsychology > QP0431 Senses > QP0448 Special senses > QP0455 Chemical senses. Chemoreceptors
Depositing User: prof. David Booth
Date Deposited: 01 Sep 2015 09:31
Last Modified: 01 Sep 2015 09:31
URI: http://sro.sussex.ac.uk/id/eprint/56363
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