New service development: a review of the literature and annotated bibliography

Johne, Axel and Storey, Chris (1998) New service development: a review of the literature and annotated bibliography. European Journal of Marketing, 32 (3/4). pp. 184-251. ISSN 0309-0566

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Abstract

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Joy Blake
Date Deposited: 20 Aug 2015 13:15
Last Modified: 20 Aug 2015 13:15
URI: http://sro.sussex.ac.uk/id/eprint/56191
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