Identity and the theory of planned behavior: predicting maintenance of volunteering after three years

Marta, Elena, Manzi, Claudia, Pozzi, Maura and Vignoles, Vivian Laurance (2014) Identity and the theory of planned behavior: predicting maintenance of volunteering after three years. Journal of Social Psychology, 154 (3). pp. 198-207. ISSN 0022-4545

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Abstract

Is identity an important predictor of social behavior? The present longitudinal study is focused on identity in order to understand why people continue to volunteer over an extended period of time. The theory of planned behavior and the role identity model of volunteering are used as theoretical framework. Two hundred thirty Italian volunteers were sampled and followed for 3 years. We analyzed functions of role identity as a volunteer. Results showed a significant impact of role identity in predicting volunteer performance after 3 years, mediated through behavioral intentions. Role identity fully mediated the relationships between behavioral intention and attitude, social norms, past behavior and parental modelling.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Subjects: B Philosophy. Psychology. Religion
Depositing User: Lene Hyltoft
Date Deposited: 03 Aug 2015 09:55
Last Modified: 03 Aug 2015 09:55
URI: http://sro.sussex.ac.uk/id/eprint/55935
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