Mobile Stock Trading (MST) and its social impact: a case study in Hong Kong

Sam, K M, Chatwin, Chris and Ma, I C (2013) Mobile Stock Trading (MST) and its social impact: a case study in Hong Kong. In: 2013 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 10-13 December 2013, Bangkok.

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Abstract

Smartphones are becoming the mainstream mobile devices used by Hong Kong residents. The popularity of smartphones has led to the emergence of a new way of trading in financial securities and products - so called: mobile stock trading. This new technology has several attractive features that have driven this new market forward. Investors can place orders at anytime and anywhere without any geographic restriction as long as they can access the internet. By using the Diffusion of Innovation model (DOI) and related literature, we found that three factors: perceived usefulness, trialability and observability - contribute to the determination of customer attitudes in adopting mobile stock trading. The results revealed practical implications for the future development and implementation of mobile stock trading

Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Engineering and Informatics > Engineering and Design
Depositing User: Nikoleta Kiapidou
Date Deposited: 30 Jun 2015 15:51
Last Modified: 06 Jul 2015 13:01
URI: http://sro.sussex.ac.uk/id/eprint/55071

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