Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior

Sam, Kin Meng and Chatwin, Chris (2015) Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior. Asia Pacific Management Review, 20 (2). pp. 100-107. ISSN 1029-3132

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Abstract

The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the variables that can affect online consumer behavior. This paper measures online consumers' decision-making styles in Macau based on the weights of the corresponding inventory items.

Item Type: Article
Keywords: Factor score coefficient; Online consumer behavior; Online consumer style inventory; Online consumers'decision-making styles; e-commerce
Schools and Departments: School of Engineering and Informatics > Engineering and Design
Subjects: G Geography. Anthropology. Recreation > GV Recreation. Leisure
H Social Sciences > HB Economic theory. Demography
H Social Sciences > HF Commerce
Q Science > QA Mathematics
Q Science > QA Mathematics > QA0273 Probabilities. Mathematical statistics
Q Science > QA Mathematics > QA0075 Electronic computers. Computer science
Q Science > QA Mathematics > QA0076 Computer software
Depositing User: Chris Chatwin
Date Deposited: 23 Jun 2015 13:51
Last Modified: 08 Mar 2017 06:59
URI: http://sro.sussex.ac.uk/id/eprint/54659

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