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Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior

journal contribution
posted on 2023-06-08, 21:13 authored by Kin Meng Sam, Chris ChatwinChris Chatwin
The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the variables that can affect online consumer behavior. This paper measures online consumers' decision-making styles in Macau based on the weights of the corresponding inventory items.

History

Publication status

  • Published

File Version

  • Published version

Journal

Asia Pacific Management Review

ISSN

1029-3132

Publisher

Elsevier

Issue

2

Volume

20

Page range

100-107

Department affiliated with

  • Engineering and Design Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-06-23

First Compliant Deposit (FCD) Date

2015-06-23

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