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Responsible retailing and the Greek crisis? Corporate engagement, CSR communication and social media
Since the financial crisis hit the Greek geography, retailers have responded tactically in terms of their financial stability, but also in terms of safeguarding their reputation in a changing terrain. This can be problematised as responsible retailing; this is explored through formal CSR communication and informal social media communication. This chapter exposes the ways in which promotional culture manifests as corporate engagement with a society, and questions the legitimacy of CSR communication in times of crisis. Through the examination of four national supermarkets, a systematic analysis of their CSR reports and particularly their social media use, I argue that the demonstration of responsible retailing in crisis ranges from practical to symbolic restructuring of market strategy to remain relevant in an uncertain terrain of national consumption.
History
Publication status
- Published
File Version
- Accepted version
Publisher
Palgrave MacmillanPages
200.0Book title
Civic engagement and social media: political participation beyond the protestPlace of publication
Houndmills, Basingstoke, Hampshire; New YorkISBN
9781137434159Department affiliated with
- Media and Film Publications
Full text available
- No
Peer reviewed?
- Yes
Editors
Julie Uldam, Anne VestergaardLegacy Posted Date
2015-03-23First Compliant Deposit (FCD) Date
2016-03-22Usage metrics
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