Eliciting donations to disaster victims: psychological considerations

Zagefka, Hanna, Noor, Masi, Brown, Rupert, Hopthrow, Tim and de Moura, Georgina Randsley (2012) Eliciting donations to disaster victims: psychological considerations. Asian Journal of Social Psychology, 15 (4). pp. 221-230. ISSN 1367-2223

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Abstract

Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HM Sociology > HM1001 Social psychology
Depositing User: Rupert Brown
Date Deposited: 17 Feb 2015 07:05
Last Modified: 17 Feb 2015 07:05
URI: http://sro.sussex.ac.uk/id/eprint/52952
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