Giving the “viewser” a voice? Situating the individual in relation to personalization, narrowcasting, and public service broadcasting

Kant, Tanya (2014) Giving the “viewser” a voice? Situating the individual in relation to personalization, narrowcasting, and public service broadcasting. Journal of Broadcasting and Electronic Media, 58 (3). pp. 381-399. ISSN 0883-8151

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Abstract

This article undertakes a critical comparison of contemporary personalization practices on Web platforms such as YouTube and Facebook with long-established practices of narrowcasting. Though such platforms appear to adhere to goals of universality similarly adhered to by public service broadcasting (PSB), the implementation of personalization on these platforms proves problematic to their discursive positioning as free “public” services. Furthermore, though public service broadcasters have embraced personalization in the name of pluralism, critics suggest that the narrowcasting inherent in personalization exists in tension to PSB's enduring commitments. Finally, the article argues that system-initiated personalization negates the “consumer sovereignty” that narrowcasting has traditionally mobilized.

Item Type: Article
Schools and Departments: School of Media, Film and Music > Media and Film
Depositing User: Tanya Kant
Date Deposited: 04 Nov 2016 11:51
Last Modified: 08 Mar 2017 07:02
URI: http://sro.sussex.ac.uk/id/eprint/50188

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