Site-shifting as the source of ambidexterity: empirical insights from the field of ticketing

Huang, Jimmy, Newell, Sue, Huang, Jingsong and Pan, Shan-Ling (2014) Site-shifting as the source of ambidexterity: empirical insights from the field of ticketing. Journal of Strategic Information Systems, 23 (1). pp. 29-44. ISSN 0963-8687

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Abstract

Ambidexterity, defined as the capability to simultaneously explore knowledge to identify new market opportunities and exploit knowledge to capitalise on a firm’s existing niches, is considered to be crucial in today’s competitive marketplace. However, there is relatively limited research on how such a capability can be developed, and even less on the role of IT-enabled practices in promoting this. Drawing on the strategy-as-practice perspective, we investigate how interrelationships amongst practitioners, IT-enabled practices and praxis create a particular site of practice. More importantly, we consider how a site gets shifted over time through the emergence of changes in the interrelationships between IT-enabled practices and practitioners, stimulated by on-going praxis. Building on the findings derived from a case study of DaM,1 the leading ticketing company in China, we explain how the phenomenon of site-shifting can provide a useful conceptual lens for explaining ambidexterity. In doing this, we bring to the fore the importance of IT in achieving an ambidexterity capability.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Janet Snow
Date Deposited: 12 Aug 2014 08:54
Last Modified: 12 Aug 2014 08:54
URI: http://sro.sussex.ac.uk/id/eprint/49555
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