Color preferences in infants and adults are different

Taylor, Chloe, Schloss, Karen, Palmer, Stephen E and Franklin, Anna (2013) Color preferences in infants and adults are different. Psychonomic Bulletin and Review, 20 (5). pp. 916-922. ISSN 1069-9384

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Abstract

Adults commonly prefer blues most and greenish yellows least, but these hue preferences interact with lightness and saturation (e.g., dark yellow is particularly disliked: Palmer & Schloss (Proceedings of the National Academy of Sciences 107:8877-8882, 2010)). Here, we tested for a similar hue-by-lightness interaction in infant looking preferences, to determine whether adult preferences are evident early in life. We measured looking times for both infants and adults in the same paired-comparison task using all possible pairs of eight colors: four hues (red/yellow/green/blue) at two lightness levels (dark/light). The adult looking data were strikingly similar to other adults' explicit preference responses, indicating for the first time that adults look longer at colors that they like. Infants showed a significant hue-by-lightness interaction, but it was quite different from the adult pattern. In particular, infants had a stronger looking preference for dark yellow and a weaker preference for light blue than did adults. The findings are discussed in relation to theories on the origins of color preference.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Depositing User: Anna Franklin
Date Deposited: 18 Jun 2014 10:35
Last Modified: 18 Jun 2014 10:35
URI: http://sro.sussex.ac.uk/id/eprint/48994
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