Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany

Stewart, Malcolm and Paliwoda, Stan (2012) Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany. In: Global Marketing Conference, 19-22 July 2012, Seoul, South Korea.

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Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
Depositing User: Malcolm Stewart
Date Deposited: 29 Oct 2012 11:03
Last Modified: 15 Jan 2013 15:52
URI: http://sro.sussex.ac.uk/id/eprint/40953

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