Advertising Agency's B2B relationship with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

Stewart, Malcolm and Paliwoda, Stan (2011) Advertising Agency's B2B relationship with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy. In: IMP Conference 2011: Social Media, 31 August-3 September 2011, Glasgow.

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Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
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Depositing User: Janet Snow
Date Deposited: 13 Jul 2012 09:09
Last Modified: 13 Jul 2012 09:09
URI: http://sro.sussex.ac.uk/id/eprint/40074
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