Self-Product Congruence: Image Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities

Breitsohl, Jan and Khammash, Marv (2009) Self-Product Congruence: Image Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities. In: IADIS International Conference e-Commerce 2009, 19-21 June 2009, Algarve, Portugal.

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Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Janet Snow
Date Deposited: 05 Jul 2012 12:33
Last Modified: 12 Dec 2012 17:10
URI: http://sro.sussex.ac.uk/id/eprint/39984
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